#dyeingtomatch National Awareness Campaign
April 25 - 29, 2016 

The International Association of Blacks in Dance (IABD) will launch a national campaign entitled "#dyeingtomatch" to raise awareness of the lack of "nude" dancewear items available for brown dancers. The campaign will run online during National Dance Week, April 25-29, 2016. The goal of the campaign is to get dancewear companies to sit down with IABD for a real discussion on creating products to meet our needs.

For many years, dance companies such as Dance Theatre of Harlem, Alvin Ailey American Dance Theater, Philadanco!, and so many others have been tackling the matter of dancewear. And dancers of all shades know how real the struggle is to find the correct leotard and tights which match the skin tone. We hear from many of you how sick and tired you are of spending the same amount of money on dancewear as white and light dancers, only to then purchase products to dye them to the right color. And we know you tired of spending time on having to dye them as well.

Dance Theatre of Harlem
Image Courtesy of Dance Theatre of Harlem

This is both an issue of diversity and equity within the dance industry. It's great that our world is talking about brown girls with the rise of Misty Copeland and Michaela DePrince, but most girls' journeys begin in the studio and from the first glance at a dancewear catalog, we're being shown - not welcome...

This campaign will engage professional black dance companies and their schools; recreational, pre-professional, and competitive studios; professional dancers of color, dance parents, and anyone else who is "woke" on this issue. The campaign will have a specific prompt and theme for each day of NDW. Throughout the campaign, we'll be engaging with specific dancewear companies.

Campaign Day One April 25
Campaign Day Two April 26
Campaign Day Three April 27
Campaign Day Four April 28
Campaign Day Five April 29


Want to get involved? We hope so! Please complete the dancewear survey to assess the specifics of this issue. We've shared it here on our webpage, and I hope you share it with your networks. The dancewear survey will close on Friday April 29 at 12:00am midnight.

Click here to take the survey

The success and strength of this campaign depends on the involvement and support of our networks. Want more info? Contact us at info@iabdassociation.org, SUBJECT - #dyeingtomatch.

With you in the struggle,

Denise Saunders Thompson, IABD, Chair/Exec. Dir.
Cristine Davis, District Dance Arts




The International Association of Blacks in Dance invites its members to submit photos and video for the upcoming National Awareness Campaign #dyeingtomatch by Friday, April 22, 2015. We are seeking submissions in the following categories:

1. Pictures/Video of “mis-matched” dancers (ex: tights)

2. Pictures/Video of people dyeing dance products

3. Pictures/Video of other items on the market place for diverse skin tones (ex: bandages, shoes, etc.)

Pictures can be emailed to info@iabdassociation.org with #dyeingtomatch in the SUBJECT LINE.

For video submission, please "share" the video through Google Docs to info@iabdassociation.org or make available through Dropbox, Hightail, etc.

Terms & Conditions for submission

There is no limit to the number of individual images one may submit.

There is no time or date restriction on when the image was taken.

Files must meet the following specifications:
- High Resolution digital file (1400 x 800 pixels; preferred)
- Longest dimension should not exceed 900 pixels; (minimum 800px width)
- Saved as a JPG or PNG (no PDF submissions)
- No Watermarks / Copyright Units / Logos on images
- Only bleed photographs without borders

All submissions must be original and must not infringe the rights of any other party. The person submitting must be the sole copyright owner of all photographs entered and must have obtained permission of any people featured in the entries (or their parents/guardians if children under 16 are featured). Further, the submitter must not have breached any laws when taking their photographs.


Copyright of the image/video(s) will remain at all times with the photographer.

Images will be used strictly in connection to the #dyeingtomatch national awareness campaign and will not be used for any other marketing purposes. Images will not be resold or used by any other third party.

Should you have further questions, please email info@iabdassociation.org.

Don't miss the opportunity to be a part of this national awareness campaign, your voice is needed!


By participating in the campaign, the author consents and authorizes IABD to use and reproduce any and all photographs or video submissions taken by the photographer without compensation. Permission is granted to use the name of the author of submission(s). Author confirms that they are assigned and have the right to publish and contribute to the campaign.