We’ve heard anecdotally from major dancewear companies that “there’s just no demand” for nude items to match darker skin tones. This day of the campaign, we’ll demonstrate that demand by showing major dancewear companies what products of theirs we’re already buying--and dyeing.
Video courtesy of Charley Smith student of Amber Grubb, Grubb Arts
Get involved today!
Speak out: What items and brands do you buy, only to have to dye them later? #buyanddye
Build your message:
Visit the dance retail website where you shop and find the items that you buy.
In your message, include the brand’s name, style number, and link to that item online.
Include the hashtags #buyanddye and #dyeingtomatch.
Sample messages for social media:
I #buyanddye @capezio 1916c lt. Suntan; Capezio doesn’t make mocha tights in size 2-6 for little ones http://bit.ly/1VoHYpt #dyeingtomatch
I #buyanddye @BodyWrappers A93 Body Tights: http://bit.ly/1YwysyL, because I'm more “jazzy brown” than "jazzy tan." #dyeingtomatch.
Dear Bloch USA, R3114 women's “nude” briefs only come in one shade: http://bit.ly/23A1dkK I #buyanddye these to match me. To better serve dancers of color, dance brands must make nude items to match brown skin tones. #dyeingtomatch.
Social media channels for major dancewear companies:
32nd Annual International Conference and Festival • January 2020 To Be Announced
CUMBE: CENTER FOR AFRICAN AND DIASPORA DANCE
Cumbe is a home for African and Diaspora dance and music. Through classes and cultural programs, we invite everyone to feel the joy and vitality of rhythms rooted in Africa. Cumbe champions African and Diaspora culture as a vibrant legacy for people of African descent and as an exuberant source of power, spirit and knowledge for all. Website: http://cumbedance.org/