Dancers often need basic dancewear items--tights, shoes, undergarments--that match their skin tone for both the studio and the professional stage. It can be difficult to find products that match exactly, but it's often impossible if your skin is brown. Many dancewear companies make “nude" items in a single, light color. Dancers of color often purchase these “nude” (or tan, or suntan) products only to then dye or color them to match their skin. This process is time and labor intensive, and with trial and error, it can get expensive.
The lack of multi-tonal dancewear basics on the market from major dancewear brands is an issue of both equity and diversity in the dancewear industry. With the rise of Misty Copeland, and Michaela DePrince, and watchful eyes on the likes of twin brothers Shaakir and Naazir Muhammed, the dance world (especially ballet) is talking about diversity now more than ever. The dancewear industry needs to embrace diversity and join this conversation as well.
Photo courtesy of En Pointe Dance Studio, Baton Rouge, LA
Get involved today!
Share the video above via your social media networks with the hashtag statement: “See why we’re #dyeingtomatch.”
Share the campaign purpose statement via your social media networks with the hashtag statement: “Why we’re #dyeingtomatch”
Speak out: Are you #dyeingtomatch? Share why:
Required for your dance program?
Availability of colors to match your skin?
Accuracy of colors on the market?
Sample messages for social media:
I’m #dyeingtomatch b/c I’ve been a @capezio @BlochDance_USA @Danskin @BodyWrappers customer for years; they should acknowledge my skin color
Dear Capezio, we're #dyeingtomatch b/c our studio, District Dance Arts, requires students wear skin tone tights for its uniform. To better serve dancers of color, dance brands must make nude items to match brown skin tones
Social media channels for major dancewear companies:
32nd Annual International Conference and Festival • January 2020 To Be Announced
CUMBE: CENTER FOR AFRICAN AND DIASPORA DANCE
Cumbe is a home for African and Diaspora dance and music. Through classes and cultural programs, we invite everyone to feel the joy and vitality of rhythms rooted in Africa. Cumbe champions African and Diaspora culture as a vibrant legacy for people of African descent and as an exuberant source of power, spirit and knowledge for all. Website: http://cumbedance.org/